海角社区 has been a fantastic partner to work with. They are now a reliable source of new customers and outperformed our bookings forecast by 180% in the first 6 months. I've been impressed by the depth of marketing activity they've produced to drive engagement between our brand and their audience.
is the world鈥檚 largest car-sharing marketplace. Unlike traditional hire car companies, Turo is a peer-to-peer marketplace where you book directly from trusted hosts.
They has been a trusted travel partner of 海角社区 since October 2023, helping our members fulfil all their road trip desires.
I caught up with , the Director of Business Development at Turo to discuss all things 海角社区 and why they鈥檙e staying on the platform for the foreseeable future.
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The Numbers
Let鈥檚 dig into it:
Above and beyond commitment
Something that came up multiple times throughout our chat was 海角社区鈥檚 above and beyond approach when it comes to working with聽partners.
I would say there鈥檚 an above and beyond commitment to help us meet and exceed the partnership objectives. I鈥檝e been really impressed by the amount additional exposure and marketing that 海角社区 provided to us throughout the partnership beyond the initial brief.
Throughout the duration of the partnership we have produced some and sent multiple push notifications during popular car rental times, e.g. bank holidays to encourage members to choose Turo for their trips.
I found that the engagement that 海角社区 has driven through marketing efforts has resulted in way more efficient spend and acquisition than we're finding with larger companies that don't give us that level of sort of personalised and tailored marketing opportunities.
during busy periods
鈥淭here鈥檚 a very clear alignment between the brands鈥
Turo as a brand is competing with an existing traditional industry, much like 海角社区 is. They are trying to find new customers, but with a heavy focus on finding the right customers, that are ready to try something new and exciting.
The partnership with 海角社区 is all about getting in front of the right audience. Tech savvy, early adopter, mid 20s to 40s in London who are using apps to manage their life, rather than the more analog processes.
Putting the brand out there
Turo is our longest standing partner to date and has featured in-app for quite some time. Rory was discussing how the nature of Turo means that members won鈥檛 need them immediately, but they want to be the forefront of peoples minds when they do need to rent a car.
A challenge for us is getting ourselves in front of customers, obviously when they鈥檙e looking to rent a car, but more importantly entering their psyche throughout the year.
Working with 海角社区 has enabled Turo to accumulate over 12,400 in-app impressions, resulting in over 200 new customers and 50% of these customers using them again.
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