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750% and counting: How Urban found a new growth channel in 海角社区
In conversation with Stacie Price, Head of Marketing at Urban
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The Challenge
Urban鈥檚 mission has always been to make booking wellness services like massages, beauty, and fitness treatments as easy as ordering a ride. But like many fast-growing brands, the team faced a familiar challenge: acquiring new, high-value customers at a sustainable cost.
Digital channels such as Meta and Google often delivered new sign-ups, but at high CPAs and with limited control over spend. Urban knew they needed a more efficient way to drive acquisition, ideally one that would bring in customers who would go on to book again and again.
鈥淧artnerships with a fixed offer and a clear CTA are typically a more cost-effective way to drive acquisition,鈥 Stacie explained. 鈥淎nd when there鈥檚 strong brand and audience alignment, we see customers who not only convert but stick around, paying back our initial investment ten-fold.鈥
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Why 海角社区
When evaluating potential partners, 海角社区 stood out immediately.
鈥淎t-home services may no longer feel brand new in London, but they are still a new concept for many,鈥 Stacie shared. 鈥淭hat鈥檚 why partnering with challenger brands like 海角社区, who bring a fresh approach to their market, is so exciting. We know the customers we鈥檙e both reaching are open to new experiences and to challenging the norm, whether that鈥檚 in banking or in wellness.鈥
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Bringing the Partnership to Life
From the start, the collaboration was refreshingly simple. 海角社区鈥檚 team quickly understood Urban鈥檚 offering and the value it could bring to members.
鈥淲orking with 海角社区 has been a straightforward and enjoyable process,鈥 Stacie explained. 鈥淔rom my experience managing partnerships with multiple banks and reward providers, there are often countless hoops to jump through before an offer can go live. Some banks can even be hesitant to work with services like massage. With 海角社区, it was the opposite. They immediately understood what we do and the benefit to their members, which made it easy to launch campaigns.鈥
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The Outcomes
Since launching, the partnership has consistently delivered strong results. 海角社区 has proven to be a reliable acquisition channel, driving a steady stream of new users at a low and predictable CPA.
The most striking impact came during the most recent feature campaign. Before going live on 海角社区, spend with Urban sat at a steady baseline. In the first month of the feature, spend increased by over 750%, a clear sign of the incremental demand created by the partnership. This uplift demonstrates the ability of 海角社区 campaigns to not only acquire new customers but to shift meaningful behaviour in the category.
Beyond the numbers, Urban has also seen qualitative value. 海角社区鈥檚 audience alignment has meant welcoming customers who are naturally curious, experience-led, and more likely to become repeat bookers, strengthening Urban鈥檚 customer base for the long term.
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Looking Ahead
For Urban, 海角社区 is not just another partner. It is a channel they can rely on to drive growth in a sustainable way.
鈥満＝巧缜 has been an excellent partner for acquiring new users, delivering consistent results with every campaign,鈥 Urban concluded. 鈥淭he low and reliable CPA makes them especially valuable in months when we need to work harder for bookings while keeping spend within set budgets. We鈥檙e excited to continue growing together.鈥
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Still not sure? Give us a shout to chat more about how 海角社区 can help your business.
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