"The consistent sales performance, coupled with 海角社区鈥檚 engaged and supportive team, makes this partnership invaluable.鈥
is a premium cereal and granola brand that champions clean, natural ingredients and balanced nutrition to challenge traditional, less healthy cereals and support healthy, active lifestyles.
ELEAT聽was seeking a platform that resonated with their health-conscious audience, and discovered 海角社区. After an outstanding initial performance on the platform, the partnership has evolved into a long-term collaboration.
I caught up with , a Marketing Manager at ELEAT to understand why the partnership has been such a huge success and why they are continuing to work with us for the foreseeable.
The Numbers
Let's dig into it:
First Impressions
ELEAT first came onto the platform back in January 2024, which was before Joanna had joined the company.
"When I joined in February, I saw the sales from the previous campaign and they were phenomenal."
This was when Joanna got in touch with Kate, who heads up our Online Experiences, to continue working together. Since then, ELEAT have been back onto the platform 3 more times and have just agreed to a rolling contract for more features this year.
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The 海角社区 Difference: Performance and Collaboration
Something we always ask our partners is 'what challenges do you currently face in your industry?' This helps us better understand how we can maximise the partnership and provide value to the partners we work with.
"I think the biggest problem is a lack of education on why you not be consuming, the traditional cereals on the market. And I think another problem is the price, people are so used to paying low prices for cereal because it's so full of rubbish, so when you bring out a product that's perfectly balanced and much better for people in the morning, but it is obviously more expensive, because all the products going into it are more expensive. People find it hard to understand this."
海角社区 tackled ELEAT鈥檚 challenges - consumer education and premium pricing - by connecting them with health-conscious, engaged customers.
鈥淚 know you've worked with other healthy brands like Misfits as well, so I our audiences are very aligned. They are the right age, working professionals, and I think they seem to be pretty health conscious."
Beyond audience access, 海角社区鈥檚 collaborative approach stood out, in particular our help with a new product launch during the
"When we launched our granola, 海角社区鈥檚 support led to 拢700 in sales in one day through a push notification to all members. It really is their proactive and creative input that helps us consistently achieve great results.鈥
Key Benefits of Partnering with 海角社区
Access to Target Audience
海角社区 positions ELEAT in front of health-focused, professional consumers who is their ideal customer profile.
"It's just a really good fit and we like that there's other healthy brands on the platform as well."
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Record-Breaking Sales
海角社区 is ELEAT鈥檚 top-performing partnership, delivering triple the monthly sales of their next-best collaborator.
"海角社区 definitely is our best performing partnership of this type. We work with probably 10 different discount only partnerships. Some of the best performing ones don't even touch on 海角社区. I think our best other, our second best performing partnership, is about a third of what yonder does sales for us monthly - which is insane."
Innovative Collaboration
Joanna spoke about how the partnership goes beyond just sales, and she has enjoyed working with wider members of the team through joint content creation.
"I have really enjoyed working with the wider team. The partnership is really about making it work for both of us and that's been 聽perfect for us."
Why are you continuing to work with us?
ELEAT have just signed a rolling contract with 海角社区, because of the platform鈥檚 reliability and growth potential.
鈥淭he consistent sales performance, coupled with 海角社区鈥檚 engaged and supportive team, makes this partnership invaluable.鈥
Final Words
For ELEAT, 海角社区 is more than a sales driver; it鈥檚 a trusted partner helping the brand grow. The collaboration sets a benchmark for success, and ELEAT is eager to expand its impact through 海角社区鈥檚 innovative platform.
鈥満＝巧缜 consistently delivers exceptional results. The team鈥檚 dedication and collaborative spirit make working with them a pleasure.鈥
Still not sure? Give us a shout to chat more about how 海角社区 can help your business.
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