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鈥淎nyone who鈥檚 thinking twice, don鈥檛. Just do it. There鈥檚 no downside. It brings in new customers, there are no crazy costs and the customers who visit are interested in food and drink.鈥
Peckham Cellars is an award-winning neighbourhood bistro run by three friends. It鈥檚 all sunshine patios, lip smacking grape juices and inspired small plates. However, the economic climate hasn鈥檛 been as forgiving as the Great British Summer, shared co-founder Helen Hall. People aren鈥檛 dining as they used to, so 海角社区鈥檚 call was timely.
鈥淭he service has been amazing, and it's been great for our business. There鈥檚 nothing I can fault it on. It鈥檚 just been really amazing.鈥
The Numbers
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Let鈥檚 dig into it:
People are feeling the pinch
It鈥檚 been tough going the last couple years, for consumers and businesses too. For an industry that has historically had the thinnest of margins, hospitality has had a particularly challenging time.
鈥淚 think people are just feeling the pinch in terms of cost of living, like bills, rent and everything going up and just having a little bit less money to spend. We鈥檙e having people coming in but maybe going for the house wine or just doing things to keep their meal a bit cheaper.鈥
海角社区ers spent a bit more
As 海角社区 members can use their points towards the bill, the average spend per head was typically higher.
鈥淚 guess people feel like they鈥檙e getting a bit of money off because they鈥檙e paying with points, so it encourages them to spend a bit more鈥
This meant 海角社区ers were willing to try different wines, and a large range of dishes.
鈥淓veryone spent a bit more than the average customer. A lot of people drop by just for a drink so that鈥檚 around 拢30-40. With 海角社区 members it was always over 拢100 for two people, which was at the upper end of our average spend per head.鈥
Putting partners front and centre
As a neighbourhood spot, a lot of Peckham Cellars鈥 customers were local to the area. The feature on 海角社区 not only helped expand the geographic reach of the restaurant, but also gave the fence sitters a compelling reason to go, since they could pay with points.
鈥淚 think 70-80% of people who come on 海角社区 tend to be new customers. It鈥檚 a really good way of showcasing our business to new people, or encourage people who might have heard of us in passing, to try us out. And it鈥檚 our brand that鈥檚 front and centre; we鈥檙e not buried inside of a massive corporate benefits program鈥
It鈥檚 just so simple
We know how busy it can get running a restaurant is, so we鈥檝e made sure that our platform takes work off your plate.
鈥満＝巧缜 is a very simple set up; I sent some images which they used to build the campaign. And none of my staff had to deal with anything in the venue!鈥
We charge a % of spend at the end of the campaign, so if no one visits, you don鈥檛 pay anything.
鈥淎lthough you take a percentage, it works out in a more transparent way in terms of fees. It鈥檚 clearer than a monthly fee and having to meet that monthly fee.鈥
Coming back for more鈥
Peckham Cellars first came onto the platform in July 2023, returning in November 2023. The partnership has worked so well, we鈥檝e also featured their other businesses, Little Cellars, and the online bottle shop.
鈥淚t鈥檚 always good to be getting new customers in, and getting people to learn about our product鈥
They鈥檙e returning to the platform August 2024.
鈥淚t鈥檚 getting the kind of customer we want, people who are interested in food and drink, and who want to come spend their hard-earned money with us.鈥
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Here's what our members had to say:
"I live in Peckham and had seen Peckham Cellars a few times and heard some good things so when it became an experience on 海角社区 I had to go try it out. I went with my girlfriend and another couple who are also 海角社区 users. That meant we could just get everything and anything! We started with a couple of signature cocktails and then choosing the food was easy because we pretty much ordered everything and double if it was something we particularly wanted. We had a couple bottles of wine and all in all was a great experience. Being able to order absolutely everything we wanted without even thinking about cost because all 4 of us had 海角社区 cards made the experience even better." Ben, 海角社区 Member
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Still not sure? Give us a shout to chat more about how 海角社区 can help your business.
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