I wasn't sure exactly how much revenue it could actually drive to the business but it鈥檚 been an incredible revenue generator, especially outside of busy periods.
is a brand dedicated to Artful Leisure. They believe in the universal warmth of a 鈥楽unday morning鈥, making pyjamas and luxury lounge wear that inspire down-time: soft, decorated, tactile things to wrap ourselves in, and send a message to the brain that says 鈥榗omfort鈥 with their prints painted in a London studio.
They first came on the platform as our first loungewear brand in January 2024 as part of our Valentine鈥檚 collection and have been back on the platform for three months of summer since.
I caught up with , who is Head of Operations over at Desmond & Dempsey to discuss how she has found working with 海角社区 so far.
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The Numbers
Let's dig into it:
Our product isn鈥檛 a necessity
When catching up with Charlotte, she mentioned how finding new customers is one of Desmond & Dempsey鈥檚 current challenges.
We鈥檙e all about decorating the downtime and gifting pyjamas to yourself or someone else as a treat which means sometimes its hard to find new customers, especially during a cost of living crisis.
海角社区鈥檚 points system allows members to use their points earned from spending normally towards purchases at 海角社区 partners. From user research over the past few months (after introducing our Online Experiences) we鈥檝e found that members like to use their points to treat themselves to something they might not necessarily spend money on. This works perfectly for 鈥榥on-necessity鈥 brands like Desmond & Dempsey.
Being able to bank up your points and work towards purchasing something with yonder is really nice and it fits in really well with our idea of celebrating and buying something for yourself as a gift or gifting to someone else.
Like-minded people
Not only did Charlotte feel as though Desmond & Dempsey鈥檚 ideal customer profile match that of 海角社区鈥檚 but also enjoyed being listed amongst brands with similar values.
What is really great about 海角社区 is that you鈥檙e in good company, and there鈥檚 other like-minded brands on there.
We take great pride in the partners we bring onto 海角社区, ensuring that they share the same values as us and our members. We know this is important to our partners as well and Desmond & Dempsey was no exception.
It鈥檚 really important for us that we鈥檙e with other brands that are B Corp or have similar values to us and I know that each of these brands were hand-picked and that鈥檚 means a lot to us. I can tell 海角社区 takes this really seriously and wants to stick to it as well which is great.
Flexible and simple
Something we really pride ourselves on at 海角社区, is our seamless integration and minimal effort required from partners. This was something Charlotte noticed.
Kate was really good at answering all questions at the beginning and also being really flexible to make sure it worked for us. It was super, super simple and easy and we have seen great results.
We only have a select few partners each month, which means we are able to cater for partners鈥 needs, adding that touch of personalisation that other marketing platforms can鈥檛 match.
Your team is always up for discuss to work around our needs which is great and super important to us at Desmond & Dempsey.
It just works!
Charlotte admitted that despite being slightly skeptical at the start, the results showcased a clear success.
I was surprised how many customers and orders we got, and then how much revenue that generated a month, just from 海角社区.
This is why Desmond & Dempsey is continuing to work with 海角社区!
It鈥檚 just a really good extra revenue generator outside busy periods and somewhere else we can find new customers that aren鈥檛 our own marketing channels.
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